The reasons that make WordPress so popular to individuals running websites are endless. In fact, WordPress has become one of the most popular content management systems in the world, with over 40% of all the websites that exist on the web. This is not an accident, and WordPress has some pretty cool benefits.

Arguably, one of the most considerable merits of WordPress is how amazingly intuitive and user-friendly it is. One who has low technical exposure can also learn the know-how of treading around the system-to add content, make basic changes, etc.-in no time. Ease of use enables website owners to manage their own content by themselves, thus eliminating a developer every now and then.

WordPress is a truly powerful platform; from simple blogs to complex e-commerce sites, the world is your oyster. There are so many themes and plugins out there that you can easily make the aesthetics of your site, and what it’s capable of doing, exactly the way you envision. Want to add a contact form? Set up an online store? Integrate some social media features? Chances are there’s some plugin out there to help you do just that.

WordPress has clean, standards-compliant code and features excellent Search Engine Optimization out of the box. In addition, many themes and plugins are built to enhance your website’s SEO even more, enabling the ranking of content in search engines with much ease.

The WordPress core team releases updates on a frequent basis to enhance functionalities, fix bugs, and address security vulnerabilities. Most hosting providers have automatic update services that keep your website secure with very little work on your part.

Coming with a huge user base is the great, active community of developers, designers, and enthusiasts. That would mean you can easily find solutions for common problems, find tutorials and documentation quite easily, and even hire experts whenever you would require them.

WordPress in itself is free of cost and open-source. You may have to invest in hosting or a premium theme, or even plugins to extend the functionality, but all in all, running a WordPress website is considerably cheaper than other options, which makes it very viable for small and medium-sized businesses.

Most of the modern WordPress themes are mobile responsive, meaning your site’s going to look great on and function well with devices of all sizes. This is super important in today’s mobile-first world, and it can actually affect your search engine rankings.

With WordPress, one can grow together with their audience because the sites can handle a huge volume of traffic. Besides, the performance can easily be optimized by using caching plugins and CDNs.

Great with content management, WordPress is also good at being a powerful way to manage posts, pages, and media. Categories, tags, and custom post types round off the features that make structuring and presenting your content in the most meaningful way to your audience easy.

WordPress can be easily connected to a wide variety of third-party tools and services, ranging from e-marketing solutions through to CRM systems. This flexibility enables you to create a comprehensive digital ecosystem for your business.